At Level Up Personal Defense (“we,” “our,” or “us”), we value the privacy of individuals who use our websites and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, and share the personal information of users of our Services (“users,” “you,” or “your”). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described in this Privacy Notice.

• Registration Information: Name, email address, phone number, mailing address, and demographic details (age, gender, interests, income, marital status).
• Communications: Information you provide when contacting customer support, including identity verification details and the contents of your messages or attachments.
• Events: Registration details for in-person or online events, such as name, title, company, and contact information.
• User Content: Posts, comments, reviews, or other user-generated content shared through our Services. Unless otherwise noted, this content may be publicly visible.
• Payment Information: If you make a purchase, we collect billing details, payment card information, and transaction records. We use secure third-party payment processors to handle this data.

• Device Information: IP address, browser type, operating system, device identifiers, and settings.
• Usage Information: Pages viewed, links clicked, time spent on our Services, and other activity metrics.
• Location Information: Approximate location derived from your IP address or device settings.

• Partners and Vendors: We may receive information about you from business partners, payment processors, or marketing platforms.
• Public Sources: Information available through public databases or social media platforms.

We use personal information for purposes including:

• Providing, maintaining, and improving our Services.
• Processing transactions and delivering purchased products or services.
• Communicating with you about updates, promotions, and support.
• Personalizing your experience and tailoring content.
• Protecting against fraud, abuse, or security threats.
• Complying with legal obligations.

We may share your information in the following circumstances:

• Service Providers: With trusted vendors who perform services on our behalf (e.g., payment processing, hosting, analytics).
• Business Partners: With partners for joint marketing or event purposes.
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with mergers, acquisitions, or sale of assets.
• Public Content: User-generated content may be visible to other users or the public.

• Opt-Out of Marketing: You may unsubscribe from promotional emails by following the instructions in those communications.
• Cookies and Tracking: You can adjust browser settings to refuse cookies or limit tracking.
• Access and Correction: You may request access to or correction of your personal information by contacting us.

We implement reasonable safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure.

We retain personal information for as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Our Services are not directed to children under 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected such information, we will delete it.

If you access our Services from outside the United States, your information may be transferred to and processed in the U.S. or other jurisdictions with different data protection laws.

We may update this Privacy Notice from time to time. Updates will be posted on our website with a revised “Last Updated” date.

If you have questions or concerns about this Privacy Notice or our practices, please contact us at:

Level Up Personal Defense   

📧 Email: info@lupglobal.com 

📞 Phone: (910) 723-0909

Last Updated: December 16, 2025